I just got home from 10 days in Gran Canaria, kicking off the work on the SS14 and Resort14 collections (wearing the Resort13 collection - that will soon be in stores btw ;). When I got back to Stockholm I just stayed for a night before driving down to Gothenburg to kick off the new year together with our sales rep Cecilia and Web Manager Lina and came back full of inspiration! Here we go ;)
XO / Diana
Every Friday we have what we call an "Open House" @ our shop at Norrlandsgatan, Stockholm, and everyone once in a while we try to do something special.
This Friday we invited some of our friends to view our AW13 collection :) You can see more pics from the event at our Facebook Page !
We have a new gal at the SVENSK office. Her name is Cecilia and gonna work with sales. She's an old friend of mine and I really think she will love being a part of this very fast growing brand.
Here she is in a lovely greymelange-orange leopard dress from our new collection!
Cecilia is a professional poker player but like most of us who played poker a lot you get bored and wants the challenge that comes with a new job. She's gonna start of with the southern part of Sweden like Skåne and Gothenburg.
I'm gonna let her introduce herself in an own blog but wanted to give her a warm welcome!
Last weekend I went over to England to make sure people in Manchester and Leeds will get aware of SVENSK. Already on the airport a guy stopped me asked where I got my hat from. I told him about the brand and he asked if he couldn't buy it there and then ;) Next time I travel I will have a little set with me for selling for sure.
I visited my friend Jemma and made her and her very cool mum Nicola ambassadors for us and they already got a lot of compliments on their beautiful hats and mittens.
How amazing is this dress? It's from the AW13 collection but after seeing it I think Diana will have it made as a pre spring because this is the perfect wear both for evenings and for work. And it's so comfy! My new red hair I have to thank Nicola for. She runs Leeds best hair shop!
I was looking for something on my computer and found this pic from a shoot last summer at Djurgården in Stockholm. The model, Elle, is not only a model but a fellow designer and Project Runway contestant. And one of the spunkiest people I know!
We had so much fun shooting this!! It makes me long for summer again ;)
We started unpacking the AW13 collection and we're SO EXCITED. Here's a super sneak peek - hope you like it as much as we do... ;) //Diana